Port Milwaukee director Adam Schlicht‘s positioning of the port as a turnaround destination for cruise ships is beginning to pay dividends.
Through July 26th, 1,082 passengers have started or ended their Great Lakes journeys in Milwaukee as a Pearl Seas cruise ship has docked here three times.
Approximately 35 percent of those travelers have stayed in Milwaukee the night before or after their trip, and an additional 36 percent have flown out of Milwaukee Mitchell International Airport.
“That’s what we were excited about booking the turn around service,” Schlicht told the Board of Harbor Commissioners Thursday morning. The turnaround service is seen as more economically valuable to the city as passengers spend more time in the city than a single-day stop in the middle of a cruise.
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